The Pitfalls of Effective Banner Advertising
Nov 30, -1 by Admin
Does the success of banner advertising in the past years, proves its success in the coming years? This is the question most of the entrepreneurs should have in mind before starting up with banner advertising, cause there are numerous web examples, which though successful in the past are no more in business.
Banner advertising is one such example which if not dealt with caution can prove to be fatal for the advertiser as well as for the whole banner advertising network. Just like so many internet and ecommerce tricks, banner advertising is also used more as a trap for the visitor than as a genuine offer. The advertisers just want to get as many clicks on their banners as possible, notwithstanding the fact, that it wouldn’t be fruitful for long, if there are no conversions. Most of the advertisers fail to understand this that making uninterested or untargeted visitors click on your banners is not a successful strategy.
The tricks to get uninterested customers click on your banners mainly uses a frightening threat of some virus detection which has been missed by the visitors existing antivirus, making them click on their banner for a scan or protection. Other tricks for such clicks also include making catchy banners, with image and text, which when opened, takes the visitor to a page totally irrelevant to the banner, for which the click was actually meant.
Sometimes advertisers also use sparkling bright banners to catch the visitor’s interest, ignoring the fact, that it can get the visitor irritated or feel bad about the advertiser.
Such tactics if avoided, and the banners are designed keeping in mind the needs and tastes of the visitors, will prevent banner advertising from getting a bad repute among the customers. Like any form of advertising, banner advertising should be used to target customers by developing their interest in the actual product or service, rather than tricking them to it. Even if such tactics succeed in getting a conversion, it wouldn’t be long lasting, because this way the customer will probably feel getting deceived and would caution others also to stay away, thus giving a bad repute to the business. Always aim for building reputes rather than just customers.
In order to find out more on Banner Design and similar web design or webmaster related resources, check out Design Contest which is a Online service where you can run a contest to get multiple designs for different services.
Go To Internet
Article Resources
Advertisement
© 2010, Jayde Online, Inc. All Rights Reserved.
